How to write an outstanding marketing CV

An outstanding marketing CV needs to really sell you and what you can bring to a business. However, many marketers find it hard to shine the spotlight on themselves.

Creating a CV that stands out is a skill all marketers need to be an expert in to grow and progress in their career.

If you need a few tips to polish off your marketing CV or don’t know where to start, don’t worry. In this article, we’ve collated the best tips and resources to make you’re the candidate that flies off the shelf! 

Design and layout

It can be a challenge to distil a long or varied career into two pages. That’s what makes job-specific CV writing such an art.

Instead of trying to cram 10+ years of career details into a CV, highlight exceptional projects, skills and experience that align with your target role.

Then inject some style and enthusiasm. Use designed charts and info-graphics to show how creative you are. You can use programmes like Canva or if you’re an Adobe expert then use InDesign.

However, some application tracking systems will reject CVs with text boxes or unusual fonts and colours, so keep it clean and simple if you’re uploading it to job boards.

One way to show off your marketing flare but have an upload friendly CV, is to create a website which displays your portfolio, case studies and achievements. You can create a professional website using Wix or Word Press. Find out more about how to create one here - https://www.wix.com/blog/2016/06/how-to-create-website-step-by-step-guide/

Personal Summary

Marketing is all about grabbing the audience’s attention and standing out from the crowd. In your personal summary that’s exactly what you need to do.

As marketing roles can be incredibly different in terms of responsibilities and tasks you need to adapt your personal summary to match points mentioned in the job description.

Getting your message right is crucial. Think of your personal summary as the ‘Why Us’ page of your website. It needs to be concise and targeted.

Customer Experience Marketer

“Passionate marketer with a real drive for enhancing the customer experience. I have extensive experience in re-creating the customer’s journey and proven results in more valuable and frequent conversions within the retail industry.”

Social Media Manager

“I am a results-orientated, social media expert. I have a real passion for innovating and creating exciting social media campaigns. With an excellent eye for design, understanding of the potential audience, and strong copywriting skills, I know how to make a campaign that attracts new and returning customers.”

Head of Marketing

“A highly motivated and driven Marketing Manager with nine years’ experience in high-level sales environments. Confident and tenacious, with a proven track record for first-class marketing management and client satisfaction. Always on task with an ability to identify key marketing strategies and implement them throughout the business.

“An excellent communicator and leader with an emphasis on utilising the strengths of colleagues and creating a proactive environment. Always working towards the business needs, sales targets and organisation’s goals.”

Employment History

Your employment history needs to highlight your experience and what you can bring to your new employer.

In this section, it’s key to add any data or figures that have been important to your career such as handling a high-value social media account or a multi-channel marketing campaign.

Marketing Executive

Digital agency, March 2018-Present
Information about this company

Responsibilities

  • Creating and managing digital campaigns across social media and Google ads of up to £2,000 per month
  • Managing and developing a new user-friendly website
  • Day to day management of social media, Google ad words and Bing ads
  • Managing and promoting regular events of up to 250 people
  • Public relations – creating press releases, selling into local and industry press and recoding ROI on press releases
  • Brand management
  • Onsite SEO and link building

Marketing Assistant (University Placement Year)

In-house, May 2016-September 2017

Information about this company

Responsibilities

  • Managing social media accounts of up to £1.5m for Government organisations
  • Creating and maintaining up to 15 websites for a range of organisations including Sky, Persons, Atkins and Yorkshire Water
  • Proposing new social media channels
  • Implementing and managing Google Analytics across 15 websites plus creating an add on Analytics package for clients

Qualifications

We recommend splitting your qualification or education section into two parts, your core and additional qualifications. Your core qualifications are the traditional or essential qualifications needed for your trade.

The additional qualifications are where you can show relevant course you’ve completed through work or in your spare time.

In marketing, it’s essential to keep on top of emerging technologies, algorithm updates and trends in consumer behaviours. By demonstrating you’re a proactive learner in your CV with up-to-date certificates, hiring managers will trust that you’re an expert in the field.

Core Qualifications

First Class BA Honours in Marketing and Public Relations

University of Huddersfield, 2012-2016

Modules covering: Brand Innovation, Strategic Marketing, PR, Journalism, Digital Marketing and Social Media, Economics and Marketing Communications

CIM Level 6 Professional Diploma
2018-2019

Modules: Strategic Marketing and Digital Innovation

CIM Level 4 Professional Diploma
2017-2018
Modules: Marketing Communications

A Levels, Barnsley College 2010-2014
English Language, Media Studies, Business Studies and Sport

5 GCSEs A* - C including English and Maths

Additional Qualifications and Courses

Google Analytics certificate by Google Digital Academy 2019

A course covering the advanced analytics with an exam.   

SEMRUSH Technical SEO 2019
Developed my knowledge of on-site SEO and technical SEO.

Inbound Marketing by Hubspot 2018
A business methodology that optimises how marketing, customer service and sales can work together.

Skills

It’s vital to keep the skills relevant to the jobs unless you have room to add more.

If you’re going for a Social Media Executive opportunity then keep your skills focused on social media, copywriting and content creation.

  • Strong social media and blog copywriter                                                                                                       
  • Social media reporting
  • Setting up social media accounts
  • Proficient with Hootsuite

If you’re going for a Marketing Manager position, then keep it more general and management focused.

  • Multi-media campaign management
  • Social media management
  • Copywriting for social media, blogs and print materials
  • Reporting across all digital channels
  • SEO including title tags, organic search,
  • Yearly strategic planning of marketing activities

Achievements 

Your achievements section is where you can show why you are a great candidate for a position.

Facts and figures are a great way to reinforce your results and achievements. So, if you can quantify results with numbers of people, sums of money or percentages, it will help you stand out as authentic and credible.

A strong marketing CV should have bullet points that lead with key data such as:

  • Increased Facebook engagement by xx%
  • Generated £xx or % ROI with a new award-winning campaign
  • Won xx new clients in the first 12 months by implementing a new analytics software
  • Drove xx% increase in customer engagement.

Contact us

Our successful Marketing division work with a range of businesses from award-winning SMEs to global PLCs to recruit a range of marketing roles including - Marketing Managers, Marketing Assistants, Digital Specialist and Product Marketers. 

We currently have a number of fantastic and exciting opportunities across Yorkshire, Nottinghamshire and Lincolnshire.

Submit your CV here to find out how we can help you take the next step in your marketing career.

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